7/24/2023 0 Comments Big pac man plushHowever, Beyblade subsequently faltered, which adversely affected Takara's fortunes Tomy merged with the suffering company and became Takara–Tomy. In 2001, competitor Takara's hit franchise, Beyblade, and Pokémon's slump saw Takara regaining second place and Tomy falling again to third. Tomy, who had been the third largest company in the toy industry since the 1980s, rose to second place in 1997. The anime became a huge hit, and sales of related products doubled. ![]() Tomy acquired the rights to commercialize a wide range of merchandise, mainly toys, and released the "Monster Collection" of figures next year. Bandai at the time was busy with its big hit, Tamagotchi, and was not interested in Pokémon. Tomy learned about the growing popularity of Pokémon through monthly CoroCoro Comic and obtained the commercial rights. ![]() However, Tomy established a relationship with Shogakukan and created the successful Wedding Peach and Let's & Go. It became common wisdom within the industry that Tomy couldn't support a multimedia franchise. In response, he created the moderately successful Zettai Muteki Raijin-Oh, then Genki Bakuhatsu Ganbaruger, but the product development team followed these with Nekketsu Saikyō Go-Saurer, which was a catastrophic failure. Tomiyama was shocked when his son told him that Tomy's toys were bad and that he wanted to work for Bandai when he grew up. Despite internal and external opposition, Tomiyama was determined to aggressively pursue TV licenses such as Akakage, Giant Robo and Osomatsu-kun. Bandai developed its products more quickly, which was more appealing to television properties that required a fast turnaround. Nonetheless, by its third generation, president Mikitaro Tomiyama decided to streamline the company to be more competitive with wholesaler Bandai. Starting as a manufacturer, Tomy had the largest product development team in the toy industry and plaudits for its technology. The company was named Tomy as an abridgement of Tomiyama, which was the founder's surname. History and corporate name Before the merger It has its headquarters in Katsushika, Tokyo. In 2006, Tommy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. ![]() It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company ( 富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. ( Japanese: 株式会社タカラトミー, romanized: Kabushikigaisha Takara Tomī also known as Takara Tomy in most of Asia) is a Japanese toy company.
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